#Web3
As an avid lover of new tech, I fearlessly venture into new territory; however NFTs & Web3 sounded risky, but I grew curious about in 2018, then finally took the plunge and dove in head-first in September 2021 after being onboarded by a brand I’ve trusted & admired for years; The Hundreds ‘Adam Bomb Squad’.
Collaboration, community, and creating (consistently) are the 3C’s that drove me to contribute to this ever-growing landscape of frens, degens & PFPs on ALL blockchains. Beginning with POAPs and Marketplaces – to Futuretech projects & IRL.
Clients: Fimi Marketplace
Frens: GameHaus New York, VSP, Daily Dose
POAPs (Proof of Attendance Protocols)
POAPs (Proof of Attendance Protocols) offer a low-stakes entry-point into web3 & NFTs by allowing people to collect them in their digital wallets, with companies being able to offer discounts, freebies and other incentives. POAPs was my first true venture into web3, and it was through the collection of these that I learned and truly understood the potential of how we could bridge the gap back to web2 & physicals.
Fimi Marketplace
Fimi (“Fih-me”) is a Jamaican term that means “for me." We believe that everyone has the right to participate: to create, collect, buy, sell, and most importantly to thrive.
I was tasked with Art Directing the launch of the FiMi Marketplace – creating the look & feel of the Brand Deck, all the social media assets / ads, emails, flyers and launch graphics
Creative Direction, Branding/ Identity, Photoshop, Illustrator, Keynote
