Bud Light x DRL (Drone Racing League)

Helping Bud Light partner with DRL (Drone Racing League) was the brand’s first endeavor into a one-of-a-kind sport’s sponsorship market. Debuting on ESPN and Sky Sports in 2016 –  WME | IMG (Endeavor Global Marketing), launched the Bud Light DRL Tryouts at Webster Hall in New York City to award the first-ever FPV (First-Person View) Drone Racing Pilot for 2017, resulting in the creation of lots of fun swag.

Art direction was provided with the WME | IMG (Endeavor Global Marketing) team.

Apparel, Art Direction, Branding/ Identity, Logos, Design, Print